Google Analytics is a free web analytics tool offered by Google to analyze your website traffic. Because your website acts as the homebase of your online presence, Google Analytics is the best way to give you a comprehensive view of the effectiveness of your online marketing. In addition to your website, google analytics can also track the success of marketing campaigns such as search or social media ads.
There are over 29 million websites around the world that use Google Analytics! This article will give you my top 5 reasons why you should also have Google Analytics on your website.
- Real Time Data
Google Analytics offers real-time data which shows you who is on your site and what they are doing. You can see how many people are reading your new blog post or viewing a new product launch.
- Acquisition
The Acquisition report provides detailed information on how your audience finds your site. This can include visitors who originated from search engines, social media or email newsletters. Acquisition is key to determining which marketing tactics are bringing the most visitors to your website.
- Audience
Your Audience report can help you determine which path led users to take action, such as making a purchase or signing up for an email newsletter. This information along with the demographics can help you choose where to focus your marketing efforts to best reach your target audience.
- User Behavior
The User Behavior report reveals what your visitors actually do on your website, including what pages people visit and for how long. The all pages report allows you to quickly see your top content and can help you determine what content or design performs best on your website.
- Conversentions
The Conversion report is tracking completed action taken by a user on your website. A conversion can be a macro conversion – like a purchase transaction – or a micro conversion – like signing up for an email newsletter. This information can be helpful in discovering the performance of your site and ultimately lead to the success of your business goals!
Very informative and helpful!